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OUR SERVICES

Optima Marketing stands out for its motivation and involvement in contributing to client success. Our approach supports the development of innovative business solutions that are customized for target customers and markets.

We have the complete arsenal of expertise and tools required to optimize the performance of your business strategies:

BRAND STRATEGY
Strategic Support
Marketing Plan Development
Customer Acquisition and Retention

FOCUS BUSINESS INTELLIGENCE CENTRE
Market Research and Analysis
Custom Segmentation Tools
Geomarketing

BRAND IDENTITY AND ADVERTISING
Positioning Strategy
Corporate Identity
Original Design

ONLINE AND NEW MEDIA STRATEGY
Performance and Optimization
Social Media Strategy
Web Development
Influencer Strategy

MEDIA PLANNING
Strategic Planning
Purchasing and Multi-Platform Integration
Partnerships and Sponsorships
Event Marketing


OUR PRODUCTS

We developed products that allow for the categorization of consumers and markets to facilitate the targeting of prospects based on a clearly defined profile.

Our tools also allow you to optimize your communication strategy towards target segments.

Define, locate recognize and predict

Focus Insights offers you complete market readability, gives you the ability to establish market potentials and define efficient market coverage while avoiding cannibalization.

Our segmentation system combines demographic, behaviour, and geographic data to help you identify, understand and locate key clients and prospects at the postal code level.

Applications:
• Identify your best clients
• Learn what your best clients prefer
• Identify where to find your best prospects
• Learn how to reach your best prospects

With Focus Insights, marketers can better understand their customers and prospects, and target them with tailored messages via their preferred media.

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Reach and engage

Focus Dialogue allows you to reach your targets with personalized conversations via several digital and non digital channels throughout their purchase journey, according to a well-programmed sequence. Also, engage existing and potential customers by using data targeting technologies based on behaviours.

Applications:
• Define your acquisition strategy
• Optimize your conversion process
• Create engaging campaigns
• Maximize retention

With Focus Dialogue, marketers can target tailored messages in high potential markets at the right time, frequency and media.


OUR TEAM

Every service offered by Optima is led by a manager who has acquired the level of business strategist in their field.

In addition, we have assembled a team of well-known strategists recognized for their performance in all marketing and communications disciplines. These associations enable us to meet and exceed your expectations and business objectives.


OUR VALUES

At Optima Marketing, we strongly believe in five core values around which each team member conceives their projects.