Great news ! Desjardins Insurance and Agence Optima won the FLÈCHE D'OR in the Acquisition category for the Insurance and Financial Services market 

We remind you that Desjardins Insurance and Agence Optima were in nomination at the 2018 Gala Flèches d'or for their recreational targeted marketing campaign with Focus®, our market segmenting tool.

The Gala Flèches d'or awards the biggest relational marketing campaigns in Québec, in B2B and B2C : acquisition, loyalty, digital, social media and mass mailing. The evening was being held at the Fairmont The Queen Elizabeth on June 12th.