On the Québec landscape since 1977, Vimat Windows & Doors wanted to reposition itself through an awareness campaign, after a long advertising absence. The challenge: quickly capturing the interest of potential buyers in a highly competitive sector.

The campaign was broken down into television, radio, web clips, advertising at points of purchase and on social media. Captured in daily life, the couple in the advertisement look at the decision to change doors and windows with humour and complicity.

Visits to the company’s website have more than doubled since the television commercials were broadcast and the clips were posted online. The budget allotted to media has increased since the campaign’s launch, thus demonstrating an effective and relevant media strategy.

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Vimat 1024x501 Agence Optima