Optima has created the new visual identity of Ski Garceau, a gift that the station gave itself for its 50th anniversary. The graphic design has been modernized, while preserving the ski resort’s family tradition. Key elements of the former logo can be found in the new vintage, like the sun and the mountain, in an updated version.

As part of it all, we organized the launch of the “50 great reasons to ski at Garceau” web and radio contest through a geo-targeted digital strategy; a great way for participants to (re)discover the ski resort by getting a chance to win one of 50 pairs of tickets. This contest also allowed us to get a feel for the market and know the real reasons that motivate people to ski at Garceau.

logo garceau

REDESIGNED LOGO

FORMER LOGO

Ski Garceau ancien logo

NEW LOGOS

Garceau.Logo.HighRes.540p X 540p                   Boutique Garceau logo Agence Optima

VISUAL IDENTITY

im garceau screen01 2x 1024x501 Agence Optima   im garceau screen03 2x 1024x501 Agence Optima

web garceau screen01 2x1 1024x501 Agence Optima

web garceau screen02 2x 1024x501 Agence Optima

web garceau screen03 2x 1024x501 Agence Optima