Elran wanted to rejuvenate its brand image: a redesigned logo to celebrate the company’s 50th anniversary—say goodbye to beige tones!

To celebrate this anniversary, media presence was ensured thanks to a first digital social campaign on Facebook and Instagram, as well as a public relations operation. The challenge: attracting new home owners in their early thirties.

Logo Elran

FACEBOOK CAMPAIGN

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la presse+ ARTICLE

Image lien article La Presse Elran

 

RDI ÉCONOMIE COVERAGE

Image video RDI Economie Elran