We had to quickly establish the reputation of the new large-scale retirement complex, one of Montréal’s largest real estate projects in this sector.

The brand image design was strongly inspired by the neighbourhood’s history. In 1905, real estate developer Ucal-Henri Dandurand, named the neighbourhood “Rosemont” in honour of his mother, Rose Phillips. Thus, the rose emblem developed by our team made many heads turn at the ad campaign’s launch: the rental office’s interior and exterior decorations, website, social media, signage (road signs, bus shelters and street columns), printed materials (daily papers, medical clinics), radio sponsorship and urban guerrilla warfare! Moreover, a cycling ambassador distributed roses to retired people in the Rosemont area, creating quality exchanges with the target clientele. This field operation helped generate numerous contacts with the on-site rental team.

Logo Rosemont Les Quartiers

RENTAL OFFICE DECOR

Rosemont Les Quartiers habillage bureau de location Agence Optima

Habillage bureau rosemont screen04 2x 1024x501 Agence Optima

CYCLING AMBASSADOR

eve rosemont screen02 2x 1024x501 Agence Optima

eve rosemont screen03 2x 1024x501 Agence Optima

SIGNAGE

Affiche Rosemont Coin Sherbrooke b 1920x1280 Agence Optima         Affiche Rosemont Prommenade RQ a 1920x1080 Agence Optima

DOCUMENTATION

aff rosemont screen01 2x 1024x501 Agence Optima

im rosemont screen02 2x 1024x501 Agence Optima