• Projects

    various campaigns.

    objectives achieved.

  • Desjardins 360ᵈ
    Rosemont Les Quartiers
    healthyID
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    Desjardins 360ᵈ

    In order to promote its new service centre aimed at 18–30-year-olds, a true innovation in the North American financial sector, Desjardins worked with Optima to launch this campaign. The creative design makes a direct reference to the famous Lite Brite toy that has marked so many generations of children… and parents since it was marketed in 1967.

    Located in the heart of the campuses of the Université de Montréal, HEC Montréal and École Polytechnique, it went without saying that the marketing initiatives were deployed locally. The campaign was driven on the web, on metro signs, in bus shelters, in student and daily papers, as well as in the urban guerrilla warfare.

    The urban guerrilla warfare has really encouraged proximity with young people at key events during the launch period. The contest maximized “personalized” data collection, according to the profile which was created through a playful questionnaire, as well as quickly drive business to the space 360d.

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    Rosemont Les Quartiers

    We had to quickly establish the reputation of the new large-scale retirement complex, one of Montréal’s largest real estate projects in this sector.

    The brand image design was strongly inspired by the neighbourhood’s history. In 1905, real estate developer Ucal-Henri Dandurand, named the neighbourhood “Rosemont” in honour of his mother, Rose Phillips. Thus, the rose emblem developed by our team made many heads turn at the ad campaign’s launch: the rental office’s interior and exterior decorations, website, social media, signage (road signs, bus shelters and street columns), printed materials (daily papers, medical clinics), radio sponsorship and urban guerrilla warfare! Moreover, a cycling ambassador distributed roses to retired people in the Rosemont area, creating quality exchanges with the target clientele. This field operation helped generate numerous contacts with the on-site rental team.

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    healthyID
  • Elran
    Varilux Essilor
    Loue Froid
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    Elran

    Elran wanted to rejuvenate its brand image: a redesigned logo to celebrate the company’s 50th anniversary—say goodbye to beige tones!

    To celebrate this anniversary, media presence was ensured thanks to a first digital social campaign on Facebook and Instagram, as well as a public relations operation. The challenge: attracting new home owners in their early thirties.

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    Varilux Essilor
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    Loue Froid
  • Treasure hunt
    Venne Ford
    Ski Garceau
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    Treasure hunt
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    Venne Ford
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    Ski Garceau

    Optima has created the new visual identity of Ski Garceau, a gift that the station gave itself for its 50th anniversary. The graphic design has been modernized, while preserving the ski resort’s family tradition. Key elements of the former logo can be found in the new vintage, like the sun and the mountain, in an updated version.

    As part of it all, we organized the launch of the “50 great reasons to ski at Garceau” web and radio contest through a geo-targeted digital strategy; a great way for participants to (re)discover the ski resort by getting a chance to win one of 50 pairs of tickets. This contest also allowed us to get a feel for the market and know the real reasons that motivate people to ski at Garceau.

  • Vetoquinol
    Saint-Donat
    Vimat
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    Vetoquinol
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    Saint-Donat

    After the new strategic positioning that led to the designation as a “parc naturel habité”, the brand image for Saint-Donat — which was over 25 years old — was revisited.

    We used an extraordinary ambassador: the loon. This animal is present throughout the territory and is universally loved. It reflects the values that the city wanted to promote in its communications with families, sports lovers, tourists and companies : courage, loyalty and family spirit. The silver colour offers a contemporary look that recalls the importance of the economic sector.

    The launch of this new brand image was deployed throughout all of the promotional tools and via a digital and social campaign. This geo-located online campaign put Saint-Donat’s charms on display and conveyed a variety of activities, according to the season.

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    Vimat

    On the Québec landscape since 1977, Vimat Windows & Doors wanted to reposition itself through an awareness campaign, after a long advertising absence. The challenge: quickly capturing the interest of potential buyers in a highly competitive sector.

    The campaign was broken down into television, radio, web clips, advertising at points of purchase and on social media. Captured in daily life, the couple in the advertisement look at the decision to change doors and windows with humour and complicity.

    Visits to the company’s website have more than doubled since the television commercials were broadcast and the clips were posted online. The budget allotted to media has increased since the campaign’s launch, thus demonstrating an effective and relevant media strategy.