• Projects

    various campaigns.

    objectives achieved.

  • Desjardins 360ᵈ
    Rosemont Les Quartiers
    Epikura
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    Desjardins 360ᵈ

    In order to promote its new service centre aimed at 18–30-year-olds, a true innovation in the North American financial sector, Desjardins worked with Optima to launch this campaign. The creative design makes a direct reference to the famous Lite Brite toy that has marked so many generations of children… and parents since it was marketed in 1967.

    Located in the heart of the campuses of the Université de Montréal, HEC Montréal and École Polytechnique, it went without saying that the marketing initiatives were deployed locally. The campaign was driven on the web, on metro signs, in bus shelters, in student and daily papers, as well as in the urban guerrilla warfare.

    The urban guerrilla warfare has really encouraged proximity with young people at key events during the launch period. The contest maximized “personalized” data collection, according to the profile which was created through a playful questionnaire, as well as quickly drive business to the space 360d.

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    Rosemont Les Quartiers

    We had to quickly establish the reputation of the new large-scale retirement complex, one of Montréal’s largest real estate projects in this sector.

    The brand image design was strongly inspired by the neighbourhood’s history. In 1905, real estate developer Ucal-Henri Dandurand, named the neighbourhood “Rosemont” in honour of his mother, Rose Phillips. Thus, the rose emblem developed by our team made many heads turn at the ad campaign’s launch: the rental office’s interior and exterior decorations, website, social media, signage (road signs, bus shelters and street columns), printed materials (daily papers, medical clinics), radio sponsorship and urban guerrilla warfare! Moreover, a cycling ambassador distributed roses to retired people in the Rosemont area, creating quality exchanges with the target clientele. This field operation helped generate numerous contacts with the on-site rental team.

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    Epikura

    Epikura is a company that created texture-adapted foods for dysphagia as a solution to malnutrition. This company offers a nutritious diet to people who experience pain while eating or difficulties when chewing food.

    Optima is proud to have realized Epikura’s new visual identity.

    A beautiful evolution of the existing logo with a modern image and a more refined look. The blue and green have been kept for brand recognition. All of this represents the core values of the brand with their patented technology for people with dysphagia.

    We have also been mandated to lead the artistic development of their new packaging, from the photography to the final product presenting their dishes in all their colors. The result is simply spectacular!

    Finally, our digital strategies have enabled the company to generate a lot of clicks, whether for regular campaigns in SEM or for a specific initiative for the holiday season.

    All this has increased not only brand awareness, but also the sales.

  • Elran
    Varilux Essilor
    Loue Froid
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    Elran

    Elran wanted to rejuvenate its brand image: a redesigned logo to celebrate the company’s 50th anniversary—say goodbye to beige tones!

    To celebrate this anniversary, media presence was ensured thanks to a first digital social campaign on Facebook and Instagram, as well as a public relations operation. The challenge: attracting new home owners in their early thirties.

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    Varilux Essilor
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    Loue Froid
  • Treasure hunt
    Venne Ford
    Ski Garceau
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    Treasure hunt
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    Venne Ford
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    Ski Garceau

    Optima realized the new visual identity of Ski Garceau, a gift the station offered itself for its 50th anniversary. The graphic design has been updated, while preserving the family tradition of the ski resort. Key elements of the old logo like the sun and the mountain are found in this revised version.

    In the process, we orchestrated the launch of the contest "50 good reasons to ski at Garceau" on the radio and on the Web via a geotagged digital strategy. A good way for participants to (re)discover the resort and get a chance to win one of the 50 pairs of tickets. This competition also allowed us to take the pulse of the market and deeply understand why people like to ski at Garceau.

    Since then, we contribute each year to the implementation of several initiatives with Ski Garceau, including the redesign of their website, the development of digital marketing plans and more. All of these initiatives have been successful and we are constantly innovating to deliver the most precise targeting strategies that stand out from the competition.

  • Vetoquinol
    Saint-Donat
    Vimat
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    Vetoquinol
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    Saint-Donat

    After the new strategic positioning that led to the designation as a “parc naturel habité”, the brand image for Saint-Donat — which was over 25 years old — was revisited.

    We used an extraordinary ambassador: the loon. This animal is present throughout the territory and is universally loved. It reflects the values that the city wanted to promote in its communications with families, sports lovers, tourists and companies : courage, loyalty and family spirit. The silver colour offers a contemporary look that recalls the importance of the economic sector.

    The launch of this new brand image was deployed throughout all of the promotional tools and via a digital and social campaign. This geo-located online campaign put Saint-Donat’s charms on display and conveyed a variety of activities, according to the season.

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    Vimat

    On the Québec landscape since 1977, Vimat Windows & Doors wanted to reposition itself through an awareness campaign, after a long advertising absence. The challenge: quickly capturing the interest of potential buyers in a highly competitive sector.

    The campaign was broken down into television, radio, web clips, advertising at points of purchase and on social media. Captured in daily life, the couple in the advertisement look at the decision to change doors and windows with humour and complicity.

    Visits to the company’s website have more than doubled since the television commercials were broadcast and the clips were posted online. The budget allotted to media has increased since the campaign’s launch, thus demonstrating an effective and relevant media strategy.